Paid Search Marketing Associate

(Job Id W318591)
Posted on 3/29/2010
Location:

Boston, MA


Job Type:

Full Time


Salary: $30000.00 to $40000.00/year
Job Description
This person is responsible for developing, implementing, and managing effective and cost efficient online marketing campaigns that exceed their client’s objectives and goals.
Duties Include:
•Understand the client’s product, their markets, their competitors, and their marketing objectives and goals
•Identify and develop the most effective and cost-efficient online marketing programs to exceed the client’s objectives and goals
•Write creative and effective advertisement copy within search engine specifications
•Conduct site analyses to identify landing pages coinciding with campaign goals and a quality user experience
•Monitor and manage paid search bids to stay within campaign budgets and campaign goals
•Effectively interact with search engine partners to understand their services, capabilities, and operational requirements
•Track and analyze campaigns to maintain optimal results
•Create client reports to keep them updated on the status of their campaigns
•Create and maintain project plans
•Detailed data analysis and industry research
•Assist in promotion and sales of search marketing
Skills and Experience Required:
•2-4 years of product marketing experience preferred
•Previous search engine marketing is preferred
•Computer skills including proficiency with Microsoft Office, particularly Excel and Power Point.
•Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
•Excellent writing and communication skills
•Excellent interpersonal skills, and eagerness to work as member of a team
•Willingness and ability to travel and work extended hours as needed