| Sr Product Manager, CRM Communications |
Job Id: W331941 |
Posted On: 3/14/2010 |
|
Location: Boston, MA;
Job Type: Full Time
Salary: $100000.00 to $120000.00/year
|
|
DescriptionThe successful candidate will be responsible for managing extensive and dynamic email marketing programs across a portfolio of our clients’ different brands. The position calls for a strategic marketer who can independently manage multiple campaigns and programs simultaneously, optimizing the customer segmentation for each.
Essential Duties & Responsibilities:
Plan for growth of CRM email programs, identifying new opportunities to improve ROI through new products and/or improved contact strategies.
Ensure quality execution of regular CRM communications, newsletters, and campaigns while driving new customer activation, retention and loyalty programs
Refine marketing segmentation strategy within specific member bases and across the portfolio
Understand and communicate business trends and program performance to senior management team
Sponsor cross-functional CRM projects while maintaining good relationships with stakeholders from editorial, sales, product, design and marketing.
Develop an in-depth understanding of current business policies/procedures and operations while determining optimal program execution methods.
Oversee policies that run across initiatives
Oversee internal email, member, and reporting systems
Required Skills:
Minimum 5-7 years experience in email marketing, running large, complex email programs
CRM program management experience a plus
Strategic thinker with experience planning and implementing new marketing programs
Excellent communication, interpersonal, organization, and time-management skills
Strong analytic capabilities required, both quantitative and qualitative
Skill managing both the big picture and fine details
Bachelors degree required, MBA with a focus on marketing preferred
|
New Users - Register Here to Apply |
|
Returning Users - Login to Apply |
 | Post your resume |
| Create Career Alert emails to receive fresh jobs daily |
| Sign Up Now |
|
|
|
|
|
|