Search Marketing Manager

(Job Id W330394)
Posted on 3/8/2010
Location:

Boston, MA;


Job Type:

Full Time


Salary: $40000.00 to $60000.00/year
Degree: Bachelor
Job Description
Search marketing managers are responsible for day to day management of a client account.  They will not only be responsible for overseeing the specialists on their client accounts, but may also be assigned to assist with training others on search manager job duties and processes.



Responsibilities:

Financial



  • Completes and manages financial forms


IOs

Media tracker

Daily budget tracker



  • Responsible for effectively managing the search spend as planned by director, client or agency


  • Submits media tracker to finance monthly


Strategy



  • Works with a search director to build the strategy


  • Executes a search campaign against the strategy


New Business



  • Supports new business efforts by assisting others with proposals, research and data collection


  • Actively participates in organization and development of new business pitches with senior level guidance


Client Interaction



  • Participates in calls and meetings


  • Develops client interaction agendas and materials as needed


  • Leads calls when they are relevant to work that has been produced by the search marketing manager


Management



  • Manages relationships with vendors on their accounts


  • Oversees specialists to ensure timely and accurate product or results delivery


  • Provides input for specialist performance reviews


Tactical



  • Maintain knowledge of client’s business, competition and latest industry news and trends.


  • Provides direction on keyword development to specialists, who are responsible drafting initial keyword lists


  • Reviews keyword list, landing pages, and estimates, finalizes and submits to client for review


  • Provides direction to specialists for creative development


  • Reviews creative written by specialists, revises as needed and submits final to client for approval


  • Provides direction to specialist for trafficking out campaign


  • Checks to ensure that action tags are in place on site


  • Checks to ensure that campaign is tracking properly immediately after launching


  • Works with vendors to set-up accounts in search engines


  • Takes screenshots when campaign launches and then regularly throughout campaign


  • Checks status of accounts daily


  • Sets-up initial paid search campaign


  • Checks campaigns for accuracy


  • Provides analysis and executive summary for SMR


  • Provides reporting in PPT format as needed


  • Submits completed report to search director for final review before being sent to Client


  • Takes client through results on monthly calls


  • Implements new testing using direction from search director


  • Account performance troubleshooting


  • Assists in training other employees on search manager job duties and processes