Sr Product Manager, CRM Communications

(Job Id W331941)
Posted on 3/14/2010
Location:

Boston, MA


Job Type:

Full Time


Salary: $100000.00 to $120000.00/year
Job Description
The successful candidate will be responsible for managing extensive and dynamic email marketing programs across a portfolio of our clients’ different brands.  The position calls for a strategic marketer who can independently manage multiple campaigns and programs simultaneously, optimizing the customer segmentation for each.



Essential Duties & Responsibilities:



  • Plan for growth of CRM email programs, identifying new opportunities to improve ROI through new products and/or improved contact strategies.


  • Ensure quality execution of regular CRM communications, newsletters, and campaigns while driving new customer activation, retention and loyalty programs


  • Refine marketing segmentation strategy within specific member bases and across the portfolio


  • Understand and communicate business trends and program performance to senior management team


  • Sponsor cross-functional CRM projects while maintaining good relationships with stakeholders from editorial, sales, product, design and marketing.


  • Develop an in-depth understanding of current business policies/procedures and operations while determining optimal program execution methods.


  • Oversee policies that run across initiatives


  • Oversee internal email, member, and reporting systems


Required Skills:



  • Minimum 5-7 years experience in email marketing, running large, complex email programs


  • CRM program management experience a plus


  • Strategic thinker with experience planning and implementing new marketing programs


  • Excellent communication, interpersonal, organization, and time-management skills


  • Strong analytic capabilities required, both quantitative and qualitative


  • Skill managing both the big picture and fine details


  • Bachelors degree required, MBA with a focus on marketing preferred